The Grammy Award winning, Platinum-album selling, New Jersey super-group, Naughty By Nature, has a twenty-year track record of creating the hits and party anthems that have become the soundtrack to our lives. Their music has smashed through mainstream barriers all while remaining true to the sound, message and grit of the hood. Life is good. Treach, Vin Rock and DJ Kay Gee keep doing what they do best: creating undeniably classic, hand- raising, life-affirming, Hip-Hop music.
“We wouldn’t have reunited if we didn’t think we could give people that authentic Naughty feeling,” says the group’s master lyricist Treach.
Few groups in music can boast about an almost 30 year career that has been both consistent and history making. Naughty By Nature, initially called New Style, began performing at talent shows and were discovered by fellow New Jersey native and then-emerging Hip-Hop artist, Queen Latifah. Eventually signing the group to her management company Flavor Unit Management, Latifah helped them land a deal with Tommy BoyRecords.
Naughty By Nature’s self-titled debut album was released in 1991 and quickly assaulted the music charts with the instant classic #1 hit “O.P.P.” The group quickly became crossover stars, while maintaining their ghetto sensibility. To date, their success and longevity as a Hip-Hop group has been unparalleled. The trio went on to produce their follow-up albums that have become part of America’s Hip- Hop legacy: 19 Naughty III (1993), Poverty’s Paradise (1995) and Nature’s Fury (1999).
Inevitably, a break-up in 1999 would lead to the group members each following different, yet equally successful, personal endeavors. As a producer, Kay Gee went onto produce award winning music with artists including: Luther Vandross, Notorious B.I.G, Jaheim, Next and Zhane. As an actor, Treach found success in film and television offering critically acclaimed performances in HBO’s original series The Sopranos and OZ, along with Jason’s Lyric, Soul Food, the Hip-Hop cult-classic Juice and several other films. As the marketing genius behind the group, Vin Rock developed Naughty Gear, one of the first Hip-Hop inspired clothing lines. When he got a hold of the worldwide web, he mastered it with www.NaughtyByNature.com, further developing and expanding the reach of the Naughty brand.
VH1 bestowed their coveted “Hip-Hop Honor” to the group as innovators of our culture. Joining the ranks of Big Daddy Kane, Rakim and Eazy E., the group received their “HipHop Honors” in October of 2008.
The group continues to tour globally, ripping stages from Australia to Canada and New Jersey to South Africa. Fresh off the 2019 New Kids On The Block’s nationally sold out MixTape Tour, after a record selling 600,000+ tickets; Naughty By Nature has on their A-game and has no plans to stop anytime soon.